X Zone Lures is proud to announce their newly formed relationship with legendary
angler, Hank Parker. After conversations including product, business ethics and faith,
Hank Parker and Jim Van Ryn, the owner of X Zone Lures, felt there was a path to be
followed and the partnership was formed.
Van Ryn says “Hank Parker joining X Zone Lures is a thrill for our company and all
those that are associated with it. Having a man that has so much integrity, both
personally and professionally, choosing to work with our brand of soft plastic baits, is a
blessing that we did not see coming. We have enjoyed great success in the growth of
our brand over the last eight years since we bought the company and working with great
people, like Hank, has been a major contributor to that success.”
Parker says “I am extremely excited to work with X Zone Lures. They make awesome
baits, and they are a company with Christian values. It can’t get any better than this!
X Zone Lures can be found in the boats of many pros, including top Bassmaster Elite
Series anglers, Brandon Palaniuk, Carl Jocumsen and Cooper Gallant. All these great
anglers are influential in the bait designs which make up the X Zone Lures lineup.
About X Zone lures
X Zone Lures is family-owned business operated by the Van Ryn family. X Zone
Lures is a brand under the parent company of VRX Fishing Products Ltd. and
operates side by side with its sister brand The Rod Glove.
At X Zone Lures the mission is simple: strive to deliver quality products at
reasonable prices, with top level designs, complimented by excellent customer
service. They serve the freshwater and saltwater market, but the main focus is on
bass and walleye fishing. From Elite Series level tournament anglers to fishing
hobbyists, they strive to be a brand that can be trusted by all anglers to catch
more fish. For more information, visit https://xzonelures.com/ or email Jim at