IMA-Optimum Baits Continue with RB BASS in 2019 RB BASS is proud to announce its continued relationship with IMA and Optimum Baits for 2019. RB BASS and its Tournament Angler group have been working with IMA and Optimum baits for years now. Were excited to continue helping IMA grow on the west coast and […]
Optimum baits
Fishing the Boom Boom Swimbait Fred’s Way
Fishing the Boom Boom Swimbait Fred’s Way Fred Roumbanis is known for his prowess with a swimbait. It began during his days in California and continued throughout his professional career. He has always loved throwing swimbaits. He designed the Boom Boom family of swimbaits for Optimum Baits and has been having great success on the […]
Optimum and Lucky Craft team up! New mad Scientist Series.
Optimum Baits Mad Scientist Series Combines Expertise of Optimum and Lucky Craft Collaborative soft plastic effort brings two industry leaders together for two deadly new designs TEMECULA, California – Optimum Bait Company and Lucky Craft, two global leaders in fishing lure innovation, have combined their talents and creativity to introduce two new soft […]
Optimum Baits “New” Top of the line!
The Top of the Line Swimbait from Optimum utilizes a highly effective rigging system that allows the hook to release from the back (TOP) giving anglers a direct connection to the fish while at the same time exposing the bait to minimal stress and battle damage. TOP OF THE LINE SWIMBAIT Top Hook Line […]
Optimum Baits Line up
Click on the logo’s to see all the Optimum Baits Products About Optimum Baits Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. We now offer over 15 different styles ranging from 2 […]